Email Mastery (Footer Section)

+ 12 FREE Templates for Figma

Author

Kevin Neubeck
January 29, 2025

  1. Footer Section Mastery

  2. Improve Deliverability with this Footer Trick

  3. The #1 Tip for your Email Designs

  4. Get 12 Free Email Footer Templates

What should a 10/10 footer in an email have?
A footer is like the header, the first/last impression a viewer has, and the last has a mostly very big impact.
And everybody knows that in the footer is all the legal information, where the company is from, how to get contact info, and find all links.

  1. Logo/Slogan → Brand Awareness, what are you standing for, your colours, just you.

  2. Page Links → Viewers don't need to scroll up again. (Men, Women - Fashion, Categories, Bestseller …)

  3. Social Media Icons → Trust, they can check and see if you are legit, active, not a scam, or fake.

  4. Address → Deliverability + Trust

  5. Unsubscribe → Law, Deliverability, Not get Spam marked..

  6. Optional → View in browser (If you design in HTML)

  7. Optional → User Request → Improve deliverability by asking to add you to the address book and move you out from spam.

Improve Deliverability with this Footer Trick

So best practice is 300-500 words from the about section, about the products, or whatever. Same colour as background & font size 1. That's it.

Now your text/picture ratio should be fine & not trigger any spam filter from any ESPs.

The #1 Tip for the best Email Designs

Just click download, and if you have any questions OR need help with that?
DM me on X.